Tag Archives: LinkedIn

Traditional PR

Even though the new form of public relations is emerging, you can’t forget about the traditional tactics. A survey done by Jennifer Leggio of ZDNet questioned company leaders on their public relations agencies. Her purpose of the survey was to find out if social media was really what the clients wanted. She also wanted to find out exactly which agencies are developing social media programs.  One conclusion she came to was that traditional public relations should still be the main focus for clients. Her survey results stated that clients did not find it necessary to use social media. They prefered the traditional means of public relations to publicize their businesses. Another conclusion she made from her survey results was that clients wanted to be educated on social media. They are still skeptical on exactly what social media is and how it can be used for public relations purposes.  81 percent surveyed said they would attend a social media training workshop. For Leggio’s full report click here.

Aspects of public relations that will never go away: press releases, print ads, commercials and research.

Although many pubic relations agencies are sticking to the traditional form of PR, others are incorporating digital media. They are still creating press releases but are now sending them through e-mail and websites.

I think a combination of the two is useful for public relations purposes. You will always run across clients that prefer the traditional public relations and it will become important for you to be able to use that form. If you are planning to continue in the public relations field you will need to make sure you understand the social media aspects. It is going to be a tough trend to keep up with. Websites such as Facebook and LinkedIn add to the public relations sphere. They are websites aimed at forming relationships and connecting with people, which is essentially what public relations is for. The digital side of public relations will only help improve the traditional techniques. Digital cameras make photography instant, e-mail makes press releases easier to send to multiple people and social media makes connecting with people easier.

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Public relations and LinkedIn

Tapping into the social media aspect of public relations can be a little intimidating. You do not necessarily think of LinkedIn as a social media website, but in reality it is. LinkedIn’s mission is to contact the world’s professionals to make them more productive and successful. They allow for professionals to make connections with other professional and trustable contacts. The website currently has over 85 million members. It allows you to connect with peers, co-workers, professors, employees and employers. It is just another way to broaden your growing network of contacts.

LinkedIn is not only useful for current public relations professionals, but can be a great tool for aspiring professionals. LinkedIn gives you the opportunity to upload your entire resume. It then automatically fills in your profile information for you. Once you have a professional profile created you can search for potential employers and companies you would be interested in working for. Remember that your online profile must remain professional. Do not post the embarrassing picture you took last night on your LinkedIn. That could be at turn off to the people you are connecting with. Think of your page as a tool employers use for screening you prior to your interview.

Social Small Biz blogged about the different ways to use LinkedIn successfully for PR.  Here are a few from the list:

1.User-friendly URL – Make sure the URL you create is one that is search engine friendly.

2. Set up a company profile – LinkedIn gives you the opportunity to create an entire profile dedicated to your company. Instead of personal information you can put company information.

3. SEO the company profile – Make sure you use searchable keywords so the profile is easy to find.

4. Create a group – People within the group are able to chat with each other.

5. List all events – Keep an updated schedule of events you are involved in.

6. Run polls – You can use this method when researching for campaigns.

For the entire article from Social Small Biz click here.

Most importantly, use LinkedIn to make connections (because that is what it’s all about). LinkedIn is professional, not personal, so you are sure to make contacts with legitimate people who could one day turn into great professional connections.

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Landing a job!

As crazy as it may seem, companies are looking to hire social media experts, however; don’t let this job title fool you. You won’t be playing on Facebook and Twitter all day.  With the social media world booming and public relations clinging to the changes you can expect to find wanted ads for digital public relations consultants or social media specialist. What does a person have to do to land one of these jobs? In a story on Mashable by Stephanie Marcus called HOW TO: Land a Career in Digital Public Relations, she provides us with a list of tips to help public relations professionals land the job. She starts by explaining that today’s public relations is quickly conforming to the ways of social media. Many public relations programs do not include digital and social media, so it is a good idea to find classes that will incorporate those two things. She also suggests applying for as many internships as possible.  Next, Marcus suggests that the job seeker know the industry inside and out. You may have a Facebook and a Twitter, but that does not mean you are experienced in the industry. Becoming an active reader on blogs that discuss the industry isn’t a bad idea. Just because you know what is going on with social media now does not mean that you should not look into its future. Next, Marcus suggests being creative. You are not the only one applying for the job. You want to stand out from the crowd.  Create your own personal blog where you discuss the digital public relations trend. You can share this link with potential employers. Lastly, Marcus warns us to know where to draw the line. Do not add potential employers on LinkedIn or Facebook solely because you submitted your resume to their company. You want to come across as determined, not pushy. Do research on the company you are interested in. This should give you an idea of how relaxed the company may or may not be.

If you are interested in finding a job in the public relations field that is based around social media, here are a few skills employers are looking for:

  • Communication skills
  • Writing skills
  • Top-notch social skills
  • Enthusiasm

For a brief explanation of these tips and more tips on landing a social media job click here.

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