Tag Archives: Public Relations

Public relations and LinkedIn

Tapping into the social media aspect of public relations can be a little intimidating. You do not necessarily think of LinkedIn as a social media website, but in reality it is. LinkedIn’s mission is to contact the world’s professionals to make them more productive and successful. They allow for professionals to make connections with other professional and trustable contacts. The website currently has over 85 million members. It allows you to connect with peers, co-workers, professors, employees and employers. It is just another way to broaden your growing network of contacts.

LinkedIn is not only useful for current public relations professionals, but can be a great tool for aspiring professionals. LinkedIn gives you the opportunity to upload your entire resume. It then automatically fills in your profile information for you. Once you have a professional profile created you can search for potential employers and companies you would be interested in working for. Remember that your online profile must remain professional. Do not post the embarrassing picture you took last night on your LinkedIn. That could be at turn off to the people you are connecting with. Think of your page as a tool employers use for screening you prior to your interview.

Social Small Biz blogged about the different ways to use LinkedIn successfully for PR.  Here are a few from the list:

1.User-friendly URL – Make sure the URL you create is one that is search engine friendly.

2. Set up a company profile – LinkedIn gives you the opportunity to create an entire profile dedicated to your company. Instead of personal information you can put company information.

3. SEO the company profile – Make sure you use searchable keywords so the profile is easy to find.

4. Create a group – People within the group are able to chat with each other.

5. List all events – Keep an updated schedule of events you are involved in.

6. Run polls – You can use this method when researching for campaigns.

For the entire article from Social Small Biz click here.

Most importantly, use LinkedIn to make connections (because that is what it’s all about). LinkedIn is professional, not personal, so you are sure to make contacts with legitimate people who could one day turn into great professional connections.

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Social Media – What is it?

Public relations is used daily by organizations and single individuals to promote and inform. In 1982 the Public Relations Society of America adopted a definition of public relations that is still accepted today: “public relations helps an organization and its publics adapt mutually to each other.” Public relations acts as a form of counseling, research, planning, analyzing and interpreting. But how does public relations mix with the social media and what exactly is the social media? Social media is not the newspapers people read or the radio talk shows they listen to, but can rather be described as an ever-changing, constantly updated news feed. Social media allows its viewers to immediately interact with each other. Two of the most well known social media sites are Facebook and Twitter, but social media does not just end with those. It can also include things like blogs, wikis and podcasts. How are these sites and others like them relevant to a public relations professional? It is simply another way to promote and enhance a client, and with smart phones being all the rage your latest tweet or post can go directly to your audience. Boomerang Digital Communications believes public relations and its relationship with social media is where the focus lies now and could possibly be the biggest cultural shift in decades. The days of the old public relations techniques are over. Social media allows real time feedback from your audience instantly. The Internet provides an opportunity to reach to an audience all over the world. That audience can monitor your clients every action 24 hours seven days a week. Unfortunately, not every public relations agency has caught on to this technique and it is sad to say but they do not know what they are missing out on. Now days, one can expect a potential client to ask about Internet savvies, meaning does one blog, Twitter or Facebook. Because the media industry is so rapidly adapting to this new form of public relations, the public relations individual will have to learn quick. If one majors in public relations and is not ready for this type of on-line work, get ready. As stated in an article on Social Media Explorer, social media is a method of communications and is public relations in the on-line world.

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