Tag Archives: Social Media

Reasons to use social media

Social Media is becoming a well-known tool in the public relations field. Through my research I compiled a list of reasons to use social media:

1. Social media is cheaper – Pretty much any social media website you plan to use is free.

2. Social media allows better targeting – Some social media sites make you approve who sees your profile. This gives you better control over who you share your information with. Facebook and Twitter are known for this.

3. Social Media is fashionable – It’s like a fashion trend that will be around for a long time. Even the most highly respected people use it.

4. Social media can reach a wide audience – Not only is it mostly free, but you can widen your target range. You will only reach so many people with a television commercial, but with social media you can reach audiences all over the globe.

5. Social media interacts with SEO – You can use keywords to make your company profile stand out from the others.

6. Social media creates long-term relationships – Social media gives you the opportunity to share your news and updates with your followers for the long term.

7. Social media allows for customer service and feedback – You can get in contact with the consumer immediately through social media. Your goal is to maintain a positive relationship with the consumer.

8. Social media creates brand loyalty – Updates on the newest brands, coupons and sales keep your customers coming back for more.

9. Social media is versatile – You can pick from a variety of sites: Facebook, Myspace, Twitter, FourSquare. If you just want people to follow you, Twitter might be your pick. If you want people to interact and advertise, Facebook would be a good tool.

10. Social media allows you to help others out – Follow other people and post interesting articles and links that your followers might find interesting.

11. Social media allows you to promote in a short and brief post – It will amaze you what 140 characters will do for your business.

In conclusion, it is time for everyone in public relations to jump on the social media bandwagon. It has a lot of good qualities that will make your promotion and interaction with customers a little more personal. If you are interested in more information on social media click here.


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Social Media – What is it?

Public relations is used daily by organizations and single individuals to promote and inform. In 1982 the Public Relations Society of America adopted a definition of public relations that is still accepted today: “public relations helps an organization and its publics adapt mutually to each other.” Public relations acts as a form of counseling, research, planning, analyzing and interpreting. But how does public relations mix with the social media and what exactly is the social media? Social media is not the newspapers people read or the radio talk shows they listen to, but can rather be described as an ever-changing, constantly updated news feed. Social media allows its viewers to immediately interact with each other. Two of the most well known social media sites are Facebook and Twitter, but social media does not just end with those. It can also include things like blogs, wikis and podcasts. How are these sites and others like them relevant to a public relations professional? It is simply another way to promote and enhance a client, and with smart phones being all the rage your latest tweet or post can go directly to your audience. Boomerang Digital Communications believes public relations and its relationship with social media is where the focus lies now and could possibly be the biggest cultural shift in decades. The days of the old public relations techniques are over. Social media allows real time feedback from your audience instantly. The Internet provides an opportunity to reach to an audience all over the world. That audience can monitor your clients every action 24 hours seven days a week. Unfortunately, not every public relations agency has caught on to this technique and it is sad to say but they do not know what they are missing out on. Now days, one can expect a potential client to ask about Internet savvies, meaning does one blog, Twitter or Facebook. Because the media industry is so rapidly adapting to this new form of public relations, the public relations individual will have to learn quick. If one majors in public relations and is not ready for this type of on-line work, get ready. As stated in an article on Social Media Explorer, social media is a method of communications and is public relations in the on-line world.

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