As crazy as it may seem, companies are looking to hire social media experts, however; don’t let this job title fool you. You won’t be playing on Facebook and Twitter all day. With the social media world booming and public relations clinging to the changes you can expect to find wanted ads for digital public relations consultants or social media specialist. What does a person have to do to land one of these jobs? In a story on Mashable by Stephanie Marcus called HOW TO: Land a Career in Digital Public Relations, she provides us with a list of tips to help public relations professionals land the job. She starts by explaining that today’s public relations is quickly conforming to the ways of social media. Many public relations programs do not include digital and social media, so it is a good idea to find classes that will incorporate those two things. She also suggests applying for as many internships as possible. Next, Marcus suggests that the job seeker know the industry inside and out. You may have a Facebook and a Twitter, but that does not mean you are experienced in the industry. Becoming an active reader on blogs that discuss the industry isn’t a bad idea. Just because you know what is going on with social media now does not mean that you should not look into its future. Next, Marcus suggests being creative. You are not the only one applying for the job. You want to stand out from the crowd. Create your own personal blog where you discuss the digital public relations trend. You can share this link with potential employers. Lastly, Marcus warns us to know where to draw the line. Do not add potential employers on LinkedIn or Facebook solely because you submitted your resume to their company. You want to come across as determined, not pushy. Do research on the company you are interested in. This should give you an idea of how relaxed the company may or may not be.
If you are interested in finding a job in the public relations field that is based around social media, here are a few skills employers are looking for:
- Communication skills
- Writing skills
- Top-notch social skills
For a brief explanation of these tips and more tips on landing a social media job click here.
Twitter is a real-time network that delivers ‘what’s happening now’ news to millions of users with the click of one button. With Twitter being offered in French, German, Italian, Japanese and Spanish you can reach anyone in any country. Who twitters? With 105 million users the question we should be asking is who doesn’t twitter? From businesses to students to CEO’s to celebrities it is hard to find a person who doesn’t, at the bare minimum, follow people on Twitter. But how can you use Twitter to contribute to your public relations? In a publication produced by Lawrence Ragan Communications titled “How PR pros can use Twitter”, Jane Irene Kelly wrote an excellent article titled “Is Twitter right for your company?” Below are a few things worth mentioning:
- With the economy the way it is, it isn’t a bad idea to use Twitter as a way to connect with customers and keep them updated.
- Twitter is a good way to connect with people who mention your brand. When someone is upset they usually tell everyone. If they are upset with your brand or company you can connect with them and solve the issue.
- Twitter can provide up to date news to those who follow you.
In that same publication, Gerard Braud gave tips on successful tweeting:
- Think before you tweet-Do you really want everyone to know that?
- Weigh the pros and cons-Ask yourself , “Can this be taken out of context?”, or “Does this statement have any legal ramifications?”
- Don’t get too comfortable-Your audience is not your best friend. Your audience is your clients, employers and customers.
- Be congruent-Make sure your actions match your words.
Lawrence Ragan Communications publication on Twitter is very informative. Check it out here.
A successful Twitter campaign catches the eye of its audience in a good way. One example of a successful campaign was created by Maggiano’s Little Italy. Their goal was to promote their restaurant and they decided to do so by holding a Twitter contest. They gave away gift certificates to the restaurant and increased their Twitter audience by a few thousand within one day. This not only increased their audience but got followers excited about having a great dinner at their restaurant.
Still not sure about using Twitter for public relations? Take a look at this short slideshow on what to do when creating a successful public relations campaign on Twitter.